How use Social Networking?

PARTI
I call it:the cunning curiosity. (la astuta curiosidad)

I am the first to defend the social networks to connect with the customer purchase. Also I saw how many companies are defrauding when they use it. Must of the time is because they do not understand the use. I will try to explain the principles.

Robin Dumbar Said ; We are curious because We have biggest brain. Our biggest brain  make you have greater communication capabilities. In the past, curiosity help you to survive and have more information about the environment. Today, still being the same thing.

When your client is in your facebook page, or twitter, … is looking for value information. Because, It’ s very helpful to know which store have the best price, if you have offers or you help the client to do something. That is  the reason that Companies that offer information, help families, etc,  have more followers in the social networks.

It’s also important to know how that curiosity is what makes you want to be part of the group. In fact , when people are part of a group have greater feeling of power, wealth, satisfaction, etc. Think about when,  you do not like someone and you try reject him of  the group. (I will Talk more about groups, because it is important to know about your different customers and your employees). So, When your customers want to be part of your company is an essential objective, when you are using social networks.

How to attract the curiosity of your customers?

• Do what you do for something else then sales
• Straight and honest talk
• People do not want to talk to businesses, want to talk to people.
• Your business will be a brand that will be identified.
• Take care about every client.
• Provides more than 50% of information to help your client. Not only do you focus on your deals.
• Sometimes small gestures, could help your to connect with your client.
• Read and  Interprets the words; how they write, what they said, etc. Use it to connect with your customers.
• Let they know that they are in the group.

10 steps for your business

Someone ask me how to start changing her business to make it more social and capable to listen the customer needs.

So I will give you some advice, to make sure you can survive on the actual market.

I always said that you should believe on yourself and give credit to your news ideas. Don' t be scare to start something, but the most important DO IT!  I call it "fear of blank paper"  because is the moment when you need to start writing all your idea, how do it , and start making a project. Sometimes is difficult to know where start it!

Business is like go to hike. When you start do in it, in a hard mountain  you feel all the time you can' t and so is probably that you don' t do it because you don' t see the end. But if you start hiking on a easy one, where the hiking is still hard, but more easy, you know how long it is, you could make it and your will be feel ready for a new trip. 

                                 R.Fernandez.

What I' m trying to say is dream! but use real goal and with an achievable goal, that can make you motivate to start an other one.

-Write down about who are your right now and who you want to be (short and long term)

-Write about your ideas and what you always are thinking but you never did.

- Analyzes the service you give to your customers (sales representative, online, networking)

- Make an visual scheme (DAFO, CANVAS)

Now you have you ideas, your problems and your strengths, and We can work on start a new business plan.

Even I think the most important strategy for a business is make a cohesion, I will give you some ideas to start making better business.

10 steps for your business

1.  Trust yourself and do  not listen to people who discourage you. "Called realists"

2. Take time to understand the problem, you understand the problem will be easy to find the solution. But never approaches the problem only.

3. Listen your team and share ideas, open your door and your mind. They are close to the client and to your product or service so They could give you great ideas.

You can reward them with benefits such as recognition, pay raise or a day off.

4. Make sure your branding doesn' t need a renovation. Sometimes doesn't tell what We want to show.

5.How much sales did you did this 3 last month? How to do better? Make a plan for this two or 3 month with some of your and your team ideas. Share with all your workers and feel brave to motivate all your team!

6. Make sure you client doent have new needs! What your competition is doing, What the people said online, ...LISTEN!

7. Is not about be on social networking, Is about use it right ! Share information, communication with your customer, ..etc. Social media is not a sales tool is a tool to increase customer loyalty, improve your image, to communicate and to be able to observe the needs of your consumer.

8.  Brings value to the consumer.

If your business is about food, give them recipe or information about healthy food!

9. Be an honest, responsible, sustainable ... business.  Today the consumer will support your reliable business  that your business just for your product.

10. To grow you have to invest. Make your money make money and work for you. Use the extra benefits to promote, to invest in your future and the future of  your company.

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