I call it:the cunning curiosity. (la astuta curiosidad)
I am
the first to defend the social networks to connect with the customer purchase.
Also I saw how many companies are defrauding when they use it. Must of the time
is because they do not understand the use. I will try to explain the principles.
Robin Dumbar Said ; We are
curious because We have biggest brain. Our biggest brain make you have greater communication capabilities.
In the past, curiosity help you to survive and have more information about the
environment. Today, still being the same thing.
When
your client is in your facebook page, or twitter, … is looking for value
information. Because, It’ s very helpful to know which store have the best
price, if you have offers or you help the client to do something. That is the reason that Companies that offer
information, help families, etc, have
more followers in the social networks.
It’s
also important to know how that curiosity is what makes you want to be part of
the group. In fact , when people are part of a group have greater feeling of
power, wealth, satisfaction, etc. Think about when, you do not like someone and you try reject
him of the group. (I will Talk more
about groups, because it is important to know about your different customers and
your employees). So, When your customers want to be part of your company is an
essential objective, when you are using social networks.
How to attract the curiosity of your
customers?
- Do what you do for something else then sales
- Straight and honest talk
- People do not want to talk to businesses, want to talk to people.
- Your business will be a brand that will be identified.
- Take care about every client.
- Provides more than 50% of information to help your client. Not only do you focus on your deals.
- Sometimes small gestures, could help your to connect with your client.
- Read and Interprets the words; how they write, what they said, etc. Use it to connect with your customers.
- Let they know that they are in the group.
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