The five Dimensions (Hofstede)

How to know if you should hired one person of other . This can be allied to the culture, life...etc
so think now about your culture, they normally share or normally is more individual? So how that can affect to your business? This dimension is important because imagine that your are trying to motivate a group  a people from France? Maybe if they are individual you need to be focus in a plan for motivate the individuality plan

Individual -------------- Social Orientation ---------------Collective
Respect ---------------- Power Orientation   --------------- Tolerance ( innequality)
Accepting ------------- Uncertainty Orientation-----------Avoiding *
Agressive-------------- Goal orientation ----------------------Passive*2
Long term-------------- Time orientation----------------------Short Term

*Some influence can be controllable  or some not, like the weather, how can affect to your business and depends some culture can avoid or not . Accepting, normally are more creative but less strict. 
*2 -What is more important work or the group and the family?

Now your know more about how to work in other country and start you international business, We are not all the same , and for that reason People make business better! 

What happend if you understand the culture or misunderstand? What do you think?

Creativity tips

Creativity Tips.

The majority of advice is to think beyond being focused on the problem. Therefore, I seek to open your attention to all of your resources and listen to your instincts.

Studies show that be relaxed helps creativity.

• Wake up with a good feeling

• The blue color helps relax your brain and have the ability to relate ideas.

According to some researchers the color red, unconsciously, encourages us to think more analytically, more deliberate and often associated with danger signs, emergency vehicles, etc.. While we associate the color blue with the sky, the sea, peace and quiet, issues that make our mind more free flowing.
The red color, have the ability to increase blood pressure and nervous system. The red color is outgoing, vital, ambitious, ... The red color has its positive characteristics, such as for those who want to memorize contents.
Linking creativity with colors leads to a resource that is called the Six Thinking Hats by Edward de Bono.

• Try to think like a kid.

Kids have the capacity to ask and try things that probably you think that for logic is not going to work. But If you don’ t try you never know.

• Try to ask yourself more questions about your idea, about the problem…

As experts say, falter 3/4 parts of your time to understand the problem, once understood only need a few minutes to fix it.

• The good humor, help you to be more creativity.

Think about something that make you feel better, watch something on tv, listen  the music you love or even put on music and dance before work.

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Interpreting your client

PART1. Interpreting your client

Empathy - new strategy

This is a big topic, and I will talk about it again and again until you could understand. I want to be sure that you can understand what is happening with your client. Today, You could have more information about customer because networking make easy to read and interpret statistics.

The rules of relationship between your and your client start with the basic relationship. This rules will help your in all kind of relations.

Your client is one of the biggest group of the society, so your capacity to growth is endless. Human needs start on physiologic need, as said Maslow But is more then that. Humanity is an constant  research for creativity pleasure, love… And with the  new busy life style, We lose the opportunity to use our human nature.

Talking about the latest promotions and new marketing techniques, most use an honesty system to promote their companies. Looking to be close to the customer. Looking for  empathy. Yes! Empathy! What We can said the feeling that make you feel what other feels. “ ponerte en los zapatos de otro”how We said in Spain. 

One experiment in Princeton University determinate that, We don’ t have empathy because We don’ t have time. Look at this!  They decide give a task to some students : A discussion of the Good Samaritan. They will have a  short period of time to make it, and they should go to the other class, a crossing the campus. Well there was an actor, doing like He need help. What happened was, that only 24 of 40 student tried to help him. The other ones went to the meeting ready to talk about it. What happened? They wasn’ t  care ? No, if you go fast your brain doesn’t reaction. We need a couple seconds to have a reaction and at list 8 second to have some emotions like justice.  But not just that, Humans like to be together, to be part of something and for that We need empathy. Groups are groups, when they are looking for the same objective. Also We need contact. And what is happening today? Probably you don’t use to have any contact with your employers , even friends. But the wonderful thing is that, Doctor Harlow demonstrate that We are only healthy if our protection and affect are attended. 

The less friendly birds have the smallest brain. Humans are beings who need to relate, speak and communicate constantly. Therefore 20% of energy we produce goes to our brain. This is explained by the complexity of our social lives. Friends, family, gossip, work ... According to the Dunbar number We have  150 friends which of 5-12 are close to us. Also this circle is important to keep and affects us happiness.

It important to understand the complexity of the human mind. You  need to connect with your customer with a close approach. Companies more dynamic , and with more communication skill are more likely to increase sales each month.

• Empathise with your client
• Shows a personal and close
• Not only hear, listen! 
• Make your customer feel part of your company, and your idea.

See more >>the relationship with the consumer

Next day I will talk about Why use empathy to catch your client and some tips.

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10 steps for your business

Someone ask me how to start changing her business to make it more social and capable to listen the customer needs.

So I will give you some advice, to make sure you can survive on the actual market.

I always said that you should believe on yourself and give credit to your news ideas. Don' t be scare to start something, but the most important DO IT!  I call it "fear of blank paper"  because is the moment when you need to start writing all your idea, how do it , and start making a project. Sometimes is difficult to know where start it!

Business is like go to hike. When you start do in it, in a hard mountain  you feel all the time you can' t and so is probably that you don' t do it because you don' t see the end. But if you start hiking on a easy one, where the hiking is still hard, but more easy, you know how long it is, you could make it and your will be feel ready for a new trip. 

                                 R.Fernandez.

What I' m trying to say is dream! but use real goal and with an achievable goal, that can make you motivate to start an other one.

-Write down about who are your right now and who you want to be (short and long term)

-Write about your ideas and what you always are thinking but you never did.

- Analyzes the service you give to your customers (sales representative, online, networking)

- Make an visual scheme (DAFO, CANVAS)

Now you have you ideas, your problems and your strengths, and We can work on start a new business plan.

Even I think the most important strategy for a business is make a cohesion, I will give you some ideas to start making better business.

10 steps for your business

1.  Trust yourself and do  not listen to people who discourage you. "Called realists"

2. Take time to understand the problem, you understand the problem will be easy to find the solution. But never approaches the problem only.

3. Listen your team and share ideas, open your door and your mind. They are close to the client and to your product or service so They could give you great ideas.

You can reward them with benefits such as recognition, pay raise or a day off.

4. Make sure your branding doesn' t need a renovation. Sometimes doesn't tell what We want to show.

5.How much sales did you did this 3 last month? How to do better? Make a plan for this two or 3 month with some of your and your team ideas. Share with all your workers and feel brave to motivate all your team!

6. Make sure you client doent have new needs! What your competition is doing, What the people said online, ...LISTEN!

7. Is not about be on social networking, Is about use it right ! Share information, communication with your customer, ..etc. Social media is not a sales tool is a tool to increase customer loyalty, improve your image, to communicate and to be able to observe the needs of your consumer.

8.  Brings value to the consumer.

If your business is about food, give them recipe or information about healthy food!

9. Be an honest, responsible, sustainable ... business.  Today the consumer will support your reliable business  that your business just for your product.

10. To grow you have to invest. Make your money make money and work for you. Use the extra benefits to promote, to invest in your future and the future of  your company.

Know more about it>> Learn 10 tips more >>