The firth thing you need to know is What to hope to get from social media. This is something that most people doesn't undertant.
Forget about old school Sales. The rules change it with social media and with the new customers.
Social networks will approach the customer and help you understand their needs. Besides offering you the chance to improve your service and provide them an added value.
- Rate a customer more than a sale.
- Empathize with users online
- Listen to the good and bad comments.
- Never attempt to silence a bad comment, listen to it and watch it as done wrong.
- Be social and be yourself.
- Show your humanity
- Speak friendly and be honest
- Show yourself social and share information not only of your company.
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