How use Social Networking?

PARTI
I call it:the cunning curiosity. (la astuta curiosidad)

I am the first to defend the social networks to connect with the customer purchase. Also I saw how many companies are defrauding when they use it. Must of the time is because they do not understand the use. I will try to explain the principles.

Robin Dumbar Said ; We are curious because We have biggest brain. Our biggest brain  make you have greater communication capabilities. In the past, curiosity help you to survive and have more information about the environment. Today, still being the same thing.

When your client is in your facebook page, or twitter, … is looking for value information. Because, It’ s very helpful to know which store have the best price, if you have offers or you help the client to do something. That is  the reason that Companies that offer information, help families, etc,  have more followers in the social networks.

It’s also important to know how that curiosity is what makes you want to be part of the group. In fact , when people are part of a group have greater feeling of power, wealth, satisfaction, etc. Think about when,  you do not like someone and you try reject him of  the group. (I will Talk more about groups, because it is important to know about your different customers and your employees). So, When your customers want to be part of your company is an essential objective, when you are using social networks.

How to attract the curiosity of your customers?

• Do what you do for something else then sales
• Straight and honest talk
• People do not want to talk to businesses, want to talk to people.
• Your business will be a brand that will be identified.
• Take care about every client.
• Provides more than 50% of information to help your client. Not only do you focus on your deals.
• Sometimes small gestures, could help your to connect with your client.
• Read and  Interprets the words; how they write, what they said, etc. Use it to connect with your customers.
• Let they know that they are in the group.

How start your goals?

Goal- A goal is a desired result a person or a system envisions, plans and commits to achieve a personal or organizational desired end-point in some sort of assumed development. Many people endeavor to reach goals within a finite time by setting deadlines- said Wikipedia.

You, me and your customers need goals all the time. When  you are born even in the simplest things all of us are use to it to set goals. Our parents and school teach us that if we get good grades You will get something or maybe You will go on vacation, ... at work you will get benefits if we reach the goals. As consumers when  you have a need, your goal is to satisfy and often becomes a search process to find out how. Now, You as an entrepreneur you must know the importance of goals. Also, I will write about " goals" in the different fields of a company, but first you must understand. 

(1) When you set a goal, it is because you hope to get something in return. It's something your teacher, family, etc  said to you when you was a child.  But to make it a goal you should be (2)motivated and  have clear about what the objective is . 

They cease to be targets those who do not have a clear goal, or just haunt our minds without intense search of how to get it. 

Imagine: Is coming summer and you  want to lose weight. Just by thinking about it , and decide one day to eat a salad does not make it a goal. To make it a goal you need  to be concrete and you must feel motivated about it. The same goes for  your company, you want to increase sales, and one day you come to work and work more hours. You Think it's a goal? 

So what is a goal? 

A goal according to the  SMART model must comply with features, ( Remember it! I use for everything, and I will write about different goals for business)- One goal should be specific, measurable, attainable, realistic and timing. 

Specifies, means being clear how and what you want. Who? like? when? where? I mean if you want to raise the sales you can say that you want to increase sales, using a marketing strategy for 3 months in the office. 

Measurable means you need a method to measure if you really are getting your goal.  If  is the person losing weight  he will use Kg or L to know how much lost every week . You as an entrepreneur you have different resources for it and one is took in profits. 

One of the hardest parts of a goal is to be attainable,  You need a plan to get it, you can not say: "I do not know how but I'll get it, one day" You need a plan. HOW? And This plan also must be realistic. I mean you can not expect to lose 5 kilos in a week or increase customers doubled in a single month. 

And finally, every goal must have a time duration. Also  I will talk about the time duration , as it can affect your  motivation and it is important to set goals for the short and long term. 

So know you can start making goals, get a paper and write all your plan, that way will be more easy to be organized and motivated to get it.