Strategy to start with your successful Social business

We can not forget How much important is Social networking on our life, so imagine how much important could be for your business.  Maybe you are using. You have your Facebook page, your twitter, ...but ARE YOU USING IT RIGHT?

The firth thing you need to know is What to hope to get from social media. This is something that most people doesn't undertant.

Forget about old school Sales. The rules change it with social media and with the new customers.
Social networks will approach the customer and help you understand their needs. Besides offering you the chance to improve your service and provide them an added value.

• Rate a customer more than a sale.
• Empathize with users online
• Listen to the good and bad comments.
• Never attempt to silence a bad comment, listen to it and watch it as done wrong.
• Be social and be yourself.
• Show your humanity
• Speak friendly and  be  honest
• Show yourself social and share information not only of your company.

10 steps for your business

Someone ask me how to start changing her business to make it more social and capable to listen the customer needs.

So I will give you some advice, to make sure you can survive on the actual market.

I always said that you should believe on yourself and give credit to your news ideas. Don' t be scare to start something, but the most important DO IT!  I call it "fear of blank paper"  because is the moment when you need to start writing all your idea, how do it , and start making a project. Sometimes is difficult to know where start it!

Business is like go to hike. When you start do in it, in a hard mountain  you feel all the time you can' t and so is probably that you don' t do it because you don' t see the end. But if you start hiking on a easy one, where the hiking is still hard, but more easy, you know how long it is, you could make it and your will be feel ready for a new trip. 

                                 R.Fernandez.

What I' m trying to say is dream! but use real goal and with an achievable goal, that can make you motivate to start an other one.

-Write down about who are your right now and who you want to be (short and long term)

-Write about your ideas and what you always are thinking but you never did.

- Analyzes the service you give to your customers (sales representative, online, networking)

- Make an visual scheme (DAFO, CANVAS)

Now you have you ideas, your problems and your strengths, and We can work on start a new business plan.

Even I think the most important strategy for a business is make a cohesion, I will give you some ideas to start making better business.

10 steps for your business

1.  Trust yourself and do  not listen to people who discourage you. "Called realists"

2. Take time to understand the problem, you understand the problem will be easy to find the solution. But never approaches the problem only.

3. Listen your team and share ideas, open your door and your mind. They are close to the client and to your product or service so They could give you great ideas.

You can reward them with benefits such as recognition, pay raise or a day off.

4. Make sure your branding doesn' t need a renovation. Sometimes doesn't tell what We want to show.

5.How much sales did you did this 3 last month? How to do better? Make a plan for this two or 3 month with some of your and your team ideas. Share with all your workers and feel brave to motivate all your team!

6. Make sure you client doent have new needs! What your competition is doing, What the people said online, ...LISTEN!

7. Is not about be on social networking, Is about use it right ! Share information, communication with your customer, ..etc. Social media is not a sales tool is a tool to increase customer loyalty, improve your image, to communicate and to be able to observe the needs of your consumer.

8.  Brings value to the consumer.

If your business is about food, give them recipe or information about healthy food!

9. Be an honest, responsible, sustainable ... business.  Today the consumer will support your reliable business  that your business just for your product.

10. To grow you have to invest. Make your money make money and work for you. Use the extra benefits to promote, to invest in your future and the future of  your company.

Know more about it>> Learn 10 tips more >>

The power opinion of you costumer.

Speaking honestly

Where are those vendors who sold products deceitful? In Spain it was said of these sellers: He's so good he can sell paper underpants!

Years ago, companies were oriented to the production and forgot about quality, consumer interests, etc.. They began to understand that many customers was looking product quality and They start an marketing strategy to sell products.  Emerged marketing myopia. Why? Companies do not listen to consumers and Their were not able to meet their needs.
With the graphic arts,  new sales schools, ...etc, Business began to make aggressive promotions to accelerate sales. Many were deceptive. Consumers lost trust in many companies.

Today, with social networks, the importance of blogging, easy communication, and the intense competition between companies makes a fairer market. Where consumers should be heard. And Companies able to listen to consumers and give value to their products will be  the first to be supported by consumers.

Read more>>

The truth of the relationship between business and clients

Hi! 

I' m Rocio Fernandez, And I want talk about business, marketing , life, success, team, communication  branding, interior design, ... to make you see how much important is all for your business. Why? Because , today is something else then just sales. 

Rocio Fernandez.

Interior designer,Events and Promotions and Marketing manager.

www.watchchameleoneye.com

The truth of the relationship between business and clients

Why an unfair companies get lower prices? Why lawlessness is rewarded?

Marketing is for me  more than selling and advertising, it is a way to address the needs of Consumers while Promoting responsible and sustainable business in society. To Be Able to survive and grow in today's market your business needs to connect with the client. Even if your consumers have an insatiable desire, the competition over information and Difficult Might make you a small fish in the ocean. 

Perhaps, The last decision will depend on how you like entrepreneur, your team, your marketing and your communications are integrated into society, and how capable is your business to listen the consumer needs.
Today marketing strategy that provides success is the idea of ​​"making a customer is more important than making a sale" and that the marketing mix (price, product, distribution, communication) you must add a series of values ​​that helps connect with your customer. 

By the way, It is important to note as the new social values ​​should be reflected in the companies. These new values ​​provide an added value to society (work, innovation, taxa, etc.) That's why it is important That your company need work in a responsible and sustainable long-term strategy, activating Also your business and your community.

  

If that is truth, Why an unfair companies get lower prices? Why lawlessness is rewarded?

           We need to adapt the market to the real consumer needs and listen your client with the right     values: Trust, responsibility, appreciation, democracy, solidarity and cooperation. 

           Constitution and the new marketing rules- ECG program.