Interpreting your client

PART1. Interpreting your client

Empathy - new strategy

This is a big topic, and I will talk about it again and again until you could understand. I want to be sure that you can understand what is happening with your client. Today, You could have more information about customer because networking make easy to read and interpret statistics.

The rules of relationship between your and your client start with the basic relationship. This rules will help your in all kind of relations.

Your client is one of the biggest group of the society, so your capacity to growth is endless. Human needs start on physiologic need, as said Maslow But is more then that. Humanity is an constant  research for creativity pleasure, love… And with the  new busy life style, We lose the opportunity to use our human nature.

Talking about the latest promotions and new marketing techniques, most use an honesty system to promote their companies. Looking to be close to the customer. Looking for  empathy. Yes! Empathy! What We can said the feeling that make you feel what other feels. “ ponerte en los zapatos de otro”how We said in Spain. 

One experiment in Princeton University determinate that, We don’ t have empathy because We don’ t have time. Look at this!  They decide give a task to some students : A discussion of the Good Samaritan. They will have a  short period of time to make it, and they should go to the other class, a crossing the campus. Well there was an actor, doing like He need help. What happened was, that only 24 of 40 student tried to help him. The other ones went to the meeting ready to talk about it. What happened? They wasn’ t  care ? No, if you go fast your brain doesn’t reaction. We need a couple seconds to have a reaction and at list 8 second to have some emotions like justice.  But not just that, Humans like to be together, to be part of something and for that We need empathy. Groups are groups, when they are looking for the same objective. Also We need contact. And what is happening today? Probably you don’t use to have any contact with your employers , even friends. But the wonderful thing is that, Doctor Harlow demonstrate that We are only healthy if our protection and affect are attended. 

The less friendly birds have the smallest brain. Humans are beings who need to relate, speak and communicate constantly. Therefore 20% of energy we produce goes to our brain. This is explained by the complexity of our social lives. Friends, family, gossip, work ... According to the Dunbar number We have  150 friends which of 5-12 are close to us. Also this circle is important to keep and affects us happiness.

It important to understand the complexity of the human mind. You  need to connect with your customer with a close approach. Companies more dynamic , and with more communication skill are more likely to increase sales each month.

• Empathise with your client
• Shows a personal and close
• Not only hear, listen! 
• Make your customer feel part of your company, and your idea.

See more >>the relationship with the consumer

Next day I will talk about Why use empathy to catch your client and some tips.

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